​WHY TIME-LAPSE?

Put simply, time-lapse photography is taking photos from a single camera perspective over a period of time. It is the most effective and dramatic way to document change in a single location visually. Just taking before and after photos might work if you were only interested in the final result — say your body shape after an exercise regime. But if you are interested in the subtle or gradual change that occurs every day, time-lapse is for you. Application of time-lapse in construction is a perfect example. The projects can take years to complete, and it’s not just the ground-breaking or T.O.P. that is worthy of a photo opportunity: you might want to see how the foundation is laid; how the super structure is erected; or how the facade is completed. Time-lapse can be applied in a wide range of sectors, from manufacturing to interior design, or if you just wanted to see your garden blossom.

How is it done? Not so easy. Hold out your phone, take a photo. 1 minute later, take the same photo. Chances are the two photos will look similar but if you superimpose one over the other, you will notice that the framing of the two photos differs. If you put together hundreds of photos with differences in framing, your time-lapse video might look like there was an earthquake. Not quite the effect you wanted.

Effective time-lapse photography begins with a well-composed photo taken from a firmly anchored camera. Only when the camera framing stays constant do we notice the changes within the frame over time. These are the changes you want to see. If you are a builder or architect, you want to see your plans rise from a vacant plot. If your work involves repair or overhaul of machines, you want to see how it is taken apart and put together again. Some of your most challenging projects may take months, even a year or more to complete. Time-lapse photography captures your achievement in a dramatic way that your clients, customers, partners and even the public can admire.